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Volume 9 (2020): Issue S1 (Jan 2020): Special Issue: Digital Sport Communication

in Case Studies in Sport Management

Print ISSN:: 2372-5540

Online ISSN:: 2167-2458

Guest Editors: Michael L. Naraine (Brock University) and Andrea Geurin (Loughborough University London)
CASE STUDY 1
- Strategic Social Media Marketing for the Premier Lacrosse League
CASE STUDY 2
- Using Data Analytics to Create a Digital Strategy That Drives Engagement and Views on Social Media
CASE STUDY 3
- California Streamin’: Developing an Integrated Social Media Strategy to Attract Fans to a New Streaming App
CASE STUDY 4
- Media Convergence as Exogenous Forces in a NCAA DI Athletic Department: Organizational Climate and Resource Allocation Decision Making
CASE STUDY 5
- To Stream or Not to Stream? A Case of Social Media Management Within a Professional Sport Organization
CASE STUDY 6
- #NCAAInclusion: Using Social Media to Engage NCAA Student-Athletes in Strategic Efforts to Promote Diversity and Inclusion

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Case Studies in Sport Management

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