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Volume 1 (2008): Issue 2 (Jan 2008)

in International Journal of Sport Communication

Print ISSN:: 1936-3915

Online ISSN:: 1936-3907

Editorial
- Back for Seconds: What You’ll Find in This Issue
  
  By: Paul M. Pedersen
  
  Pages: 141–142
Scholarly Commentary
- Mediated (Re)Presentations of Golf and National Identity in the United States: Some Observations on the Ryder Cup
  
  By: John Harris and Mark Lyberger
  
  Pages: 143–154
Student Commentary
- The Effective Communication of Attributes in Sport-Sponsorship Branding
  
  By: Tom Mueller and Marilyn S. Roberts
  
  Pages: 155–172
Industry Interview
- Interview With Scott L. Price, Senior Writer at Sports Illustrated
  
  By: Xin Zhong
  
  Pages: 173–176
Original Research
- Contemporary Media Sport: De- or Re-Westernization?
  
  By: David Rowe and Callum Gilmour
  
  Pages: 177–194
Research
- Effectiveness of In-Game Advertisements in Sport Video Games: An Experimental Inquiry on Current Gamers
  
  By: Beth A. Cianfrone, Galen T. Trail, James J. Zhang and Richard J. Lutz
  
  Pages: 195–218
- Cinema Sports News (1940–1944): Between Factual Information and Propaganda
  
  By: Ludovic Birot, Christophe Pecout and Coyte Cooper
  
  Pages: 219–240
Legal Case Brief
- C.B.C. Distribution and Marketing, Inc., v. Major League Baseball Advanced Media, L.P., 505 F.3d 818 (8th Cir. 2007)
  
  By: Anastasios Kaburakis
  
  Pages: 241–245
Case Study
- “How Do You Prove a Negative?” Roger Clemens’s Image-Repair Strategies in Response to the Mitchell Report
  
  By: Jimmy Sanderson
  
  Pages: 246–262
Book Reviews
- Sports Journalism: A Multimedia Primer
  
  By: Jason Genovese and Marie Hardin
  
  Pages: 263–265
Research
- Sport in Consumer Culture
  
  By: Fritz G. Polite
  
  Pages: 266–268

International Journal of Sport Communication

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Volume 1 (2008): Issue 2 (Jan 2008)

International Journal of Sport Communication