The Impact of Media Globalization of English Football: The Kuwaiti Experience

in International Journal of Sport Communication
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  • 1 Mass Communication and Media Department, Gulf University for Science and Technology, Mubarak Al-Abdullah, Kuwait
  • | 2 Department of Media Sport, University of Stirling, Stirling, United Kingdom
  • | 3 Mass Communications Department, Kuwait University, Kuwait City, Kuwait
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The new technologies of broadcasting, sports coverage, sports casters, and sports analysis, especially in Europe, have attracted many local sports players and fans to enjoy and imitate famed European players. The globalization of football (soccer) has affected sports culture in Kuwait. In-depth interviews with 17 interviewees including sports academics, experts, practitioners, coaches, sports players, fans, and sports reporters revealed that the English Premier League not only entertained the fans in Kuwait but also affected their popular culture behavior and local football league performance and attendance. The English Premier League also affected fandom lifestyle and expenditure through expensive sports subscriptions or even traveling to Europe to attend football matches.

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