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Volume 15 (2022): Issue 2 (Jun 2022)

in International Journal of Sport Communication

Print ISSN:: 1936-3915

Online ISSN:: 1936-3907

SCHOLARLY COMMENTARY
- Legacy Branding: The Posthumous Utilization and Management of Athlete Brands
STUDENT RESEARCH
- Using Profanity and Negative Sentiments: An Analysis of Ultimate Fighting Championship Fighters’ Trash Talk on Fans’ Social Media Engagement and Viewership Habits
ORIGINAL RESEARCH
BOOK REVIEWS
- The Parents’ Guide to Education-Based Athletics: Everything They Should and Need to Know
- Volleyball—An Ethnographic Drama
Other
- Erratum: Price et al. (2022)

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International Journal of Sport Communication

Cover International Journal of Sport Communication