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Volume 3 (2010): Issue 1 (Jan 2010)

in International Journal of Sport Communication

Print ISSN:: 1936-3915

Online ISSN:: 1936-3907

Scholarly Commentary
- The Pursuit of Sustainability: Examining the Motivational Consumption Preferences of Online Consumers of Nonrevenue Sport Teams
Student Research
- Integrating Communication and Marketing Efforts to Influence Governmental Sport Funding: An Analysis of an Innovative Sport-Financing Program in Hungary
Industry Interview
- Interview With Rolf Meyer, CEO, No Limits for Licensing
Original Research
- The Ladies Professional Golf Association’s Five Points of Celebrity: “Driving” the Organization “Fore-Ward” or a Snap-Hook Into the Next Fairway?
Research
Case Study
- Fan–Athlete Interaction and Twitter Tweeting Through the Giro: A Case Study
Book Reviews
- Black Writers/Black Baseball: An Anthology of Articles From Black Sportswriters Who Covered the Negro Leagues (rev. ed.)

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International Journal of Sport Communication

Cover International Journal of Sport Communication