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This study compared how The Globe and Mail and The New York Times covered the Canadian and U.S. women’s and men’s ice hockey teams competing in the 2010 Winter Olympic Games. A content-analysis methodology compared the amount and prominence of coverage devoted to the women’s and men’s teams. Each newspaper provided more coverage of the men’s teams and to its own national teams, particularly in prominent locations. Textual analysis was used to analyze how the gendered themes intersected with national identity in the narratives. Theoretical insight was drawn from Connell’s theory of gender–power relations, Anderson’s concept of the imagined community, and Hobsbawm’s theory of invented traditions. Four themes emerged: the future of hockey at the Winter Olympic Games, postgame celebrations, gendered discourses, and the importance of the gold-medal games. A discussion of each theme is presented.
Vincent is with the Dept. of Kinesiology, University of Alabama, Tuscaloosa AL. Crossman is with the School of Kinesiology, Lakehead University, Thunder Bay, Ontario.