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Volume 8 (2015): Issue 2 (Jan 2015)

in International Journal of Sport Communication

Print ISSN:: 1936-3915

Online ISSN:: 1936-3907

Student Research
- How Do Sports Organizations Use Social Media to Build Relationships? A Content Analysis of NBA Clubs’ Twitter Use
Industry Interview
- Interview With Tina Barnes-Budd, Senior Director of Social Media Marketing and Communication, the Ladies Professional Golf Association (LPGA)
- Interview With Josh Rawitch, Senior Vice President of Communications, Arizona Diamondbacks (Major League Baseball)
Original Research
Case Study
- Gainline Africa: A Case Study of Sport-for-Development Organizations and the Role of Organizational Relationship Building via Social Media
Book Review
- Life Story Research in Sport: Understanding the Experiences of Elite and Professional Athletes Through Narrative
- Sport, Racism, and Social Media

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International Journal of Sport Communication

Cover International Journal of Sport Communication