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Volume 9 (2016): Issue 3 (Jan 2016)

in International Journal of Sport Communication
Print ISSN:
1936-3915
Online ISSN:
1936-3907
  • SCHOLARLY COMMENTARY
    • What Gramsci Can Tell Sport Communication Scholars About How Civic Leaders Sell Sports to Their Communities: A Look at the Braves’ Move to Atlanta
  • STUDENT RESEARCH
    • Tag Me, Tweet Me if You Want to Reach Me: An Investigation Into How Sports Fans Use Social Media
    • Promoting Brand-Event Personality Fit as a Communication Strategy to Build Sponsors’ Brand Equity
  • ORIGINAL RESEARCH
    • Attitudes and Motivations of Students Toward Athletic-Event Attendance at a Midsize Division III University: Recommendations for Communicators
    • Crisis-Communications Management in Football Clubs
    • Niche- Versus Mainstream-Sport Spectators: An Analysis of Need for Uniqueness and Sport eFANgelism
  • BOOK REVIEW
    • ESPN: The Making of a Sports Media Empire
    • Disequilibrium Sports Economics: Competitive Imbalance and Budget Constraints
    • The ESPN Effect: Exploring the Worldwide Leader in Sports
    • Communication, Sport and Disability: The Case of Power Soccer
    • Fantasy Sports and the Changing Sports Media Industry
    • The Fantasy Sport Industry: Games Within the Games
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International Journal of Sport Communication

Cover International Journal of Sport Communication

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