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Volume 9 (2016): Issue 3 (Jan 2016)

in International Journal of Sport Communication

Print ISSN:: 1936-3915

Online ISSN:: 1936-3907

SCHOLARLY COMMENTARY
- What Gramsci Can Tell Sport Communication Scholars About How Civic Leaders Sell Sports to Their Communities: A Look at the Braves’ Move to Atlanta
STUDENT RESEARCH
- Tag Me, Tweet Me if You Want to Reach Me: An Investigation Into How Sports Fans Use Social Media
- Promoting Brand-Event Personality Fit as a Communication Strategy to Build Sponsors’ Brand Equity
ORIGINAL RESEARCH
BOOK REVIEW

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International Journal of Sport Communication

Cover International Journal of Sport Communication