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Volume 9 (2016): Issue 3 (Jan 2016)

in International Journal of Sport Communication

Print ISSN:: 1936-3915

Online ISSN:: 1936-3907

SCHOLARLY COMMENTARY
- What Gramsci Can Tell Sport Communication Scholars About How Civic Leaders Sell Sports to Their Communities: A Look at the Braves’ Move to Atlanta
  
  By: Bill Anderson
  
  Pages: 261–277
STUDENT RESEARCH
- Tag Me, Tweet Me if You Want to Reach Me: An Investigation Into How Sports Fans Use Social Media
  
  By: Betsy R. Haugh and Brandi Watkins
  
  Pages: 278–293
- Promoting Brand-Event Personality Fit as a Communication Strategy to Build Sponsors’ Brand Equity
  
  By: Jerred Junqi Wang, James J. Zhang, Kevin K. Byon, Thomas A. Baker and Zhenqiu Laura Lu
  
  Pages: 294–320
ORIGINAL RESEARCH
- Attitudes and Motivations of Students Toward Athletic-Event Attendance at a Midsize Division III University: Recommendations for Communicators
  
  By: Evan K. Perrault
  
  Pages: 321–339
- Crisis-Communications Management in Football Clubs
  
  By: Argyro Elisavet Manoli
  
  Pages: 340–363
- Niche- Versus Mainstream-Sport Spectators: An Analysis of Need for Uniqueness and Sport eFANgelism
  
  By: Brendan Dwyer, Greg Greenhalgh and Carrie LeCrom
  
  Pages: 364–383
BOOK REVIEW
- ESPN: The Making of a Sports Media Empire
  
  By: Craig Greenham
  
  Pages: 384–385
- Disequilibrium Sports Economics: Competitive Imbalance and Budget Constraints
  
  By: J.C. Kim
  
  Pages: 386–388
- The ESPN Effect: Exploring the Worldwide Leader in Sports
  
  By: Brian A. Turner
  
  Pages: 389–391
- Communication, Sport and Disability: The Case of Power Soccer
  
  By: Skye G. Arthur-Banning
  
  Pages: 392–394
- Fantasy Sports and the Changing Sports Media Industry
  
  By: Nicholas Schlereth
  
  Pages: 395–397
- The Fantasy Sport Industry: Games Within the Games
  
  By: Matthew Blaszka
  
  Pages: 398–399

International Journal of Sport Communication

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Volume 9 (2016): Issue 3 (Jan 2016)

International Journal of Sport Communication