Coach Evaluation From Three Perspectives: An Athletic Director, a Coach and a Consultant

in International Sport Coaching Journal
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  • 1 Ludus Consulting, LLC
  • 2 Red Deer College
  • 3 Keyano College
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Coaches are evaluated and judged on a large number of factors (Gillham, Burton, & Gillham, 2013). The purpose of this paper is to describe the views of three different professionals on coach evaluation. An athletic director and a coach from different Canadian colleges and a coaching consultant responded to the same series of questions regarding coach evaluation at the college level. Across the three professionals, the views expressed are more similar than dissimilar, with each professional emphasizing a different piece of the coach evaluation process. The information presented aligns both with coaching standards in the United States and at the International level. Stakeholder views are compared with the coaching science literature and recommendations for athletic directors and coaching scientists are provided.

Andy Gillham owns and operates Ludus Consulting LLC focusing on performance enhancement for athletes, coaches and business executives in the USA and Canada. Of specific note is his work with coaches and athletic administrators on improving systematic coach evaluation and providing targeted coach development opportunities. He is a Certified Strength and Conditioning Specialist through the National Strength and Conditioning Association and a certified consultant through the Association for Applied Sport Psychology.

Keith Hansen has been the athletic director at Red Deer College, Red Deer, Alberta since 2007 and won the Canadian Colleges Athletic Director of the Year award in 2012. He was a kinesiology instructor and men’s volleyball coach for 13 years, winning 9 Canadian National Championships.

Connor Brady coaches soccer and futsal at Keyano College, Fort McMurray, Alberta. He is a two-time winner of the Alberta Colleges Athletic Conference (ACAC) Futsal Coach of the Year award and his team has won three consecutive conference championships. In 2014 Brady won the ACAC North Soccer Coach of the Year award.

Address author correspondence to Andy Gillham at
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