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Volume 12 (1998): Issue 1 (Jan 1998)

in Journal of Sport Management

Print ISSN:: 0888-4773

Online ISSN:: 1543-270X

Research and Reviews
- A Conceptual Framework for Assessing Brand Equity in Division I College Athletics
  
  By: James M. Gladden, George R. Milne and William A. Sutton
  
  Pages: 1–19
Research
- Influence in Canadian National Sport Organizations: Perceptions of Professionals and Volunteers
  
  By: Christopher J. Auld and Geoffrey Godbey
  
  Pages: 20–38
- Gender Portrayals in Sports Illustrated for Kids Advertisements: A Content Analysis of Prominent and Supporting Models
  
  By: Jacquelyn Cuneen and M. Joy Sidwell
  
  Pages: 39–50
Research Notes
- The Effectiveness of Selected Promotions on Spectators' Assessments of a Nonprofit Sporting Event Sponsor
  
  By: Ronald E. McCarville, Christopher M. Flood and Tabatha A. Froats
  
  Pages: 51–62
Beyond North America
- Business Fluctuation and the Sport Industry in Japan: An Analysis of the Sport Industry from 1986 to 1993
  
  By: Jun Oga
  
  Pages: 63–75
Earle F. Zeigler Lecture
- Toward Achieving a Focal Point for Sport Management: A Binocular Perspective
  
  By: Robert L. Boucher
  
  Pages: 76–85
Off the Press
- Off the Press
  
  By: Aubrey Kent
  
  Pages: 86–87
Research
- Sport Management Digest
  
  Pages: 90–93

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Journal of Sport Management

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