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Volume 12 (1998): Issue 1 (Jan 1998)

in Journal of Sport Management
Print ISSN:
0888-4773
Online ISSN:
1543-270X
  • Research and Reviews
    • A Conceptual Framework for Assessing Brand Equity in Division I College Athletics
  • Research
    • Influence in Canadian National Sport Organizations: Perceptions of Professionals and Volunteers
    • Gender Portrayals in Sports Illustrated for Kids Advertisements: A Content Analysis of Prominent and Supporting Models
  • Research Notes
    • The Effectiveness of Selected Promotions on Spectators' Assessments of a Nonprofit Sporting Event Sponsor
  • Beyond North America
    • Business Fluctuation and the Sport Industry in Japan: An Analysis of the Sport Industry from 1986 to 1993
  • Earle F. Zeigler Lecture
    • Toward Achieving a Focal Point for Sport Management: A Binocular Perspective
  • Off the Press
    • Off the Press
  • Research
    • Sport Management Digest
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Journal of Sport Management

Cover Journal of Sport Management

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