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Volume 12 (1998): Issue 1 (Jan 1998)
in
Journal of Sport Management
Print ISSN:
0888-4773
Online ISSN:
1543-270X
Research and Reviews
A Conceptual Framework for Assessing Brand Equity in Division I College Athletics
Research
Influence in Canadian National Sport Organizations: Perceptions of Professionals and Volunteers
Gender Portrayals in
Sports Illustrated for Kids
Advertisements: A Content Analysis of Prominent and Supporting Models
Research Notes
The Effectiveness of Selected Promotions on Spectators' Assessments of a Nonprofit Sporting Event Sponsor
Beyond North America
Business Fluctuation and the Sport Industry in Japan: An Analysis of the Sport Industry from 1986 to 1993
Earle F. Zeigler Lecture
Toward Achieving a Focal Point for Sport Management: A Binocular Perspective
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Sport Management Digest
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