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Volume 18 (2004): Issue 4 (Jan 2004)
in
Journal of Sport Management
Print ISSN:
0888-4773
Online ISSN:
1543-270X
Introduction
Recovering (From) Janet Jackson’s Breast: Ethics and the Nexus of Media, Sports, and Management
Research and Reviews
Selling (Out) the Sporting Woman: Advertising Images in Four Athletic Magazines
Research
Using Athletes as Endorsers to Sell Women’s Sport: Attractiveness vs. Expertise
Referent Selection: How the Women in Sport Journalism Shape Their Perceptions of Job Satisfaction
The Rival Concept: An Analysis of the 2002 Monday Night Football Season
The Effect of Content on Perceived Affect of Super Bowl Commercials
Off The Press
Sport Management Digest
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