The purpose of this research was to analyze social processes as an integral part of gender relations. A theoretical framework was developed using a three-part conceptualization of social processes. Data were collected during semistructured interviews with 35 individuals in three National Governing Bodies of sport in the UK and during unstructured interviews and observation in meetings and sport events attended by the participants. The data were coded and analyzed, and three gendered social processes were examined: informal networking, dress codes, and the use of humor. In the conclusion section, future directions are offered addressing the implications of this research for sport management practitioners, educators, and researchers.
Shaw is with the School of Physical Education, University of Otago, Dunedin, New Zealand.