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Volume 27 (2013): Issue 3 (Jan 2013)

in Journal of Sport Management

Print ISSN:: 0888-4773

Online ISSN:: 1543-270X

Article
- Brand Architecture, Drivers of Consumer Involvement, and Brand Loyalty With Professional Sport Leagues and Teams
  
  By: Thilo Kunkel, Daniel Funk and Brad Hill
  
  Pages: 177–192
- Human Brands in Sport: Athlete Brand Personality and Identification
  
  By: Brad D. Carlson and D. Todd Donavan
  
  Pages: 193–206
- Examining the Financial Impact of Alcohol Sales on Football Game Days: A Case Study of a Major Football Program
  
  By: Kelly Huang and Marlene A. Dixon
  
  Pages: 207–216
- Data Envelopment Analysis and Cross-Efficiency Evaluation in the Management of Sports Teams: The Assessment of Game Performance of Players in the Spanish Handball League
  
  By: Óscar Gutiérrez and José L. Ruiz
  
  Pages: 217–229
- Hometown Proximity, Coaching Change, and the Success of College Basketball Recruits
  
  By: Jeffrey Q. Barden, Dustin J. Bluhm, Terence R. Mitchell and Thomas W. Lee
  
  Pages: 230–246
- Salary Equalization for Baseball Free Agents Confronting Different State Tax Regimes
  
  By: Stanley Veliotis
  
  Pages: 247–258
Off the Press
- Winning the Customer: Turn Consumers into Fans and Get Them to Spend More
  
  By: Nels Popp
  
  Pages: 259–260
- It’s a Whole New Ball-Game: How Social Media Is Changing Sports
  
  By: Lindsay Parks Pieper
  
  Pages: 261–262
Sport Management Digest
- Sport Management Digest
  
  Pages: 263–265

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Journal of Sport Management

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