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Volume 27 (2013): Issue 3 (Jan 2013)

in Journal of Sport Management
Print ISSN:
0888-4773
Online ISSN:
1543-270X
  • Article
    • Brand Architecture, Drivers of Consumer Involvement, and Brand Loyalty With Professional Sport Leagues and Teams
    • Human Brands in Sport: Athlete Brand Personality and Identification
    • Examining the Financial Impact of Alcohol Sales on Football Game Days: A Case Study of a Major Football Program
    • Data Envelopment Analysis and Cross-Efficiency Evaluation in the Management of Sports Teams: The Assessment of Game Performance of Players in the Spanish Handball League
    • Hometown Proximity, Coaching Change, and the Success of College Basketball Recruits
    • Salary Equalization for Baseball Free Agents Confronting Different State Tax Regimes
  • Off the Press
    • Winning the Customer: Turn Consumers into Fans and Get Them to Spend More
    • It’s a Whole New Ball-Game: How Social Media Is Changing Sports
  • Sport Management Digest
    • Sport Management Digest
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Journal of Sport Management

Cover Journal of Sport Management

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