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Volume 27 (2013): Issue 3 (Jan 2013)
in
Journal of Sport Management
Print ISSN:
0888-4773
Online ISSN:
1543-270X
Article
Brand Architecture, Drivers of Consumer Involvement, and Brand Loyalty With Professional Sport Leagues and Teams
Human Brands in Sport: Athlete Brand Personality and Identification
Examining the Financial Impact of Alcohol Sales on Football Game Days: A Case Study of a Major Football Program
Data Envelopment Analysis and Cross-Efficiency Evaluation in the Management of Sports Teams: The Assessment of Game Performance of Players in the Spanish Handball League
Hometown Proximity, Coaching Change, and the Success of College Basketball Recruits
Salary Equalization for Baseball Free Agents Confronting Different State Tax Regimes
Off the Press
Winning the Customer: Turn Consumers into Fans and Get Them to Spend More
It’s a Whole New Ball-Game: How Social Media Is Changing Sports
Sport Management Digest
Sport Management Digest
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