Fit for Two? A Critical Discourse Analysis of Oxygen Fitness Magazine

in Sociology of Sport Journal
Restricted access

Purchase article

USD  $24.95

Student 1 year subscription

USD  $64.00

1 year subscription

USD  $85.00

Student 2 year subscription

USD  $121.00

2 year subscription

USD  $158.00

In this article, Foucault’s notions of disciplinary power and biopower are used in examining representations of pregnancy, fitness, and health in “Fit for Two,” a tips column for new and expectant mothers in Oxygen magazine. The neoliberal emphasis on personal responsibility for health has found a “fertile” home in the column. Medical discourse encouraging individual risk management (i.e., moderate exercise for a healthy pregnancy) and discourses promoting feminine bodily norms are combined with advertisements for pregnancy-related health products to suggest that a woman can transform herself into a “fit” mother through appropriate disciplinary and consumer practices. The article concludes with a discussion of the way in which the pregnant body remains a site of control in contemporary Western society.

Jette is with the School of Human Kinetics, University of British Columbia, 210 War Memorial Gym, Vancouver, British Columbia.

All Time Past Year Past 30 Days
Abstract Views 84 84 19
Full Text Views 5 5 2
PDF Downloads 8 8 2